Joseph Valente opens the show

Former Apprentice Winner Joseph Valente Set to Open Brand New Peterborough Business Event

The Peterborough Biscuit on Wednesday 8th February at Peterborough Arena is new event for local businesses to showcase their products and services in front of a large and diverse audience. This inaugural event will be opened by former Apprentice winner, Joseph Valente, and Peterborough Mayor David Sanders.

Businesses of all sizes and from all industries will be in attendance, including organisations from B2B, B2C, charity and not for profit sectors. 72 stand holders are already confirmed, among which are BMW Sycamore, Moore Thompson and Cubex Contracts.

The organiser of the event is Peterborough-born Steve Smith, Managing Director of Sphere Risk Health & Safety Management. Steve says The Peterborough Biscuit will provide local businesses the showcase they need to put themselves in the spotlight, something, he believes, current events fail to deliver.

Steve says: “The Peterborough Biscuit is different from other local business events because our showcase is for all local businesses. It’s often the case that business events tend to lock out businesses through costs, or the fact they need to be a member of a particular organisation.”

Adding: “What’s more, we want to give our participants the chance to learn something new so we’re offering one-to-one sessions with experts and guest speakers.” Steve ends: “We are ambitious and expect The Peterborough Biscuit to become an annual date on the local business calendar.”

With room for up to 300 stands, applications are still being accepted. Stands are available from £85+VAT, the deadline for registering is 28 January. Businesses interested in applying for a stand at the showcase can do so online at

During the event, participants will have access to a range of activities including seminars given by local business leaders and motivational talks. Joseph Valente, who was victorious in the 2015 series of reality TV programme The Apprentice, will also be sharing a few words of wisdom with delegates. 1-2-1 Pods will allow guests the chance to book 30 minute talks with local business experts. Food and entertainment, in the form of exercise classes and singing, will also be available. Larger organisations are set to reveal a number of new products and services during the showcase.

Non-stand holders can turn up on the day and register for free at the event’s front desk. Doors are open from 8am until 6pm.

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